Adding a product

Before adding your first product, let’s get familiar with how product categories, tags, and attributes work.

Product Categories

Product categories and tags work in much the same way as normal categories and tags you have when writing posts in WordPress. They can be created, edited, and selected at any time. This can be done when you first create a product or come back and edit it or the category/tag specifically.

Attributes

These can be added per product, or you can set up global attributes for the entire store to use (e.g., in layered navigation).

To learn more, see: Managing Product Categories, Tags and Attributes

Product Types

With attributes and categories set up and stock management configured, we can begin adding products. When adding a product, the first thing to decide is what type of product it is.

• Simple – covers the vast majority of any products you may sell. Simple products are shipped and have no options. For example, a book.
• Virtual – one that doesn’t require shipping. For example, a service. Enabling this, disables all shipping related fields such as shipping dimensions. A virtual product will also not trigger the shipping calculator in cart and checkout.
• Downloadable – activates additional fields where you can provide a downloadable file. After a successful purchase, customers are given a downloadable file as a link in the order notification email. This is suitable, for example, for a digital album, PDF magazine, or photo.
• Variable – a product with variations, each of which may have a different SKU, price, stock option, etc. For example, a t-shirt available in different colors and/or sizes.

SKU

SKU, or Stock Keeping Unit number, is a unique number assigned to a product for, amongst other things, the purpose of keeping track of inventory.

The SKU field can accept up to 255 characters, which can include alphanumeric values and some special characters. The input is checked using the WordPress function santize_text_field, which means HTML, invalid UTF characters, and octets will be removed when saved (an octet is defined by % followed by 2 characters with a value in the range of a-f or 0-9).

Adding a simple product

Adding a Simple product is similar to writing a post in WordPress.

1. Go to WooCommerce > Products > Add Product. You then have a familiar interface and should immediately feel at home.
2. Enter a product Title and Description.
3. Go to the Product Data panel, and select downloadable (digital) or virtual (service) if applicable.

Note: Virtual products don’t require shipping — an order with virtual products won’t calculate shipping costs.

Product data

The Product Data meta box is where the majority of important data is added for your products.

General section

• Price
  • Regular Price – Item’s normal/regular price
  • Sale Price – Item’s discounted price that can then be scheduled for certain date ranges. The sale expires at 11:59pm of the specified end date
• Tax
  • Tax status – Taxable / Shipping only / None
  • Tax class – Choose which tax class should be applied

Inventory section

The inventory section allows you to manage stock for the product individually and define whether to allow back orders and more. It enables you to sell products and allow customers to add them to the cart to buy.

Options when stock management at product level is enabled.

• Enter the Stock Quantity, and WooCommerce auto-manages inventory and auto-updates Stock Status as Stock, Out of Stock or On Backorder.
• Select whether to Allow Backorders.
• Low stock threshold – Enter a number upon which you are notified.
• Tick the Sold Individually box to limit the product to one per order.

Shipping section

• Weight – Weight of the item.
• Dimensions – Length, width and height for the item.
• Shipping Class – Shipping classes are used by certain shipping methods to group similar products.

Linked Products section

Using up-sells and cross-sells, you can cross promote your products. They can be added by searching for a particular product and selecting the product from the dropdown list:

After adding, they are listed in the input field:

Up-sells are displayed on the product details page. These are products that you may wish to encourage users to upgrade, based on the product they are currently viewing. For example, if the user is viewing the coffee product listing page, you may want to display tea kettles on that same page as an up-sell.

Cross-sells are products that are displayed with the cart and related to the user’s cart contents. As an example, if the user adds a Nintendo DS to their cart, you may want to suggest they purchase a spare stylus when they arrive at the cart page.

Attributes section

On the Attributes tab, you can assign details to a product. You will see a select box containing global attribute sets you created (e.g., platform). More at: Managing Product Categories, Tags and Attributes.

Once you have chosen an attribute from the select box, click add and apply the terms attached to that attribute (e.g., Nintendo DS) to the product. You can hide the attribute on the frontend by leaving the Visible checkbox unticked.

Custom attributes can also be applied by choosing Custom product attribute from the select box. These are added at the product level and won’t be available in layered navigation or other products.

Advanced section

• Purchase note – Enter an optional note to send the customer after they purchase the product.
• Menu order – Custom ordering position for this item.
• Enable Reviews – Enable/Disable customer reviews for this item.

Product short description

Add an excerpt. This typically appears next to product imagery on the listing page, and the long description appears in the Product Description tab.

Video embeds (oembed) may be used, as of version 3.1x.

Taxonomies

On the right-hand side of the Add New Product panel, there are product categories in which you can place your product, similar to a standard WordPress post. You can also assign product tags in the same way.

Product images

Add a main product image and a gallery of images. More at: Adding Product Images and Galleries.

Setting catalog visibility options and feature status

In the Publish panel, you can set Catalog Visibility for your product.

• Shop and search – Visible everywhere, shop pages, category pages and search results.
• Shop only – Visible in shop pages and category pages, but not search results.
• Search only – Visible in search results, but not in the shop page or category pages.
• Hidden – Only visible on the single product page – not on any other pages.

You can also set whether the product is promoted in product categories, up-sells, related products as a Featured Product. For example, you could tick the Featured box on all bundles you sell.

Other ways to set as Featured are described in the below section: Mark a product as Featured.

Adding a virtual product

When adding a Simple product, you can tick the Virtual checkbox box in the product type panel.

With Variable products this checkbox is moved to each variation.

Enabling this, disables all shipping related fields such as shipping dimensions. A virtual product will also not trigger the shipping calculator in cart and checkout.

Adding a downloadable product

When adding a simple product, you can tick the Downloadable checkbox box in the product type panel. This adds two new fields:

• File path — Path or url to your downloadable file.
• Download limit – Limit on number of times the customer can download file. Left blank for unlimited downloads.

Adding a variable product

Variable products are arguably the most complex of product types. They let you define variations of a single product where each variation may have a different SKU, price or stock level.

See Variable Product for a guide on creating a product with variations.

Duplicating a product

To save time, it’s possible to use a product and duplicate it to create similar products with variations and other qualities.

Go to WooCommerce > Products and look through the list for a product you wish to replicate, then click Duplicate.

Deleting a product

To delete a product:

1. Go to: WooCommerce > Products.
2. Find the product you wish to delete.
3. Hover in the area under the Product name and click Trash.

Mark a product as Featured

To mark a product as featured, go to: Products > Products and select the Star in the featured column. Alternatively, select Quick Edit and then the Featured option.

Filter or sort products

In addition to the options below, WooCommerce Customizer gives you the ability to customize your Product Catalog. Go to: WooCommerce Customizer – Product Catalog.

Filtering products

Use the Filter function to get a product count, view products by type, or see which products are On Backorder or Out of Stock.

1. Go to: WooCommerce > Products.
2. Select a Category, Product Type and/or Stock Status, or any combination of the three.
3. Click Filter.

Sorting products

Sorting is different than Filtering, in that you can drag and drop products to re-order them.

1. Go to: WooCommerce > Products.
2. Select Sorting.
3. Select a Category, Product Type and/or Stock Status, or any combination of the three.
4. Click Filter.

You can now drag and drop products in an order to your liking.

Product ID

A WooCommerce Product ID is sometimes needed when using shortcodes, widgets, and links.

To find the ID, go to Products and hover over the product you need the ID for. The product ID number is displayed.

Allow backorders

Select whether to allow Backorders from the dropdown, if you are managing stock on a product. Use Advanced Notifications (separate purchase) to help notify someone other than the shop admin if backorders are placed.

To allow backorders, the Stock status must be set to In Stock even though the Stock Quantity is 0 or less.

Most payment gateways charge immediately. If you want to wait to charge customers for an item when it’s back in stock, use WooCommerce Waitlist (separate purchase) to email all users, notifying them that the item is back in stock with a link to purchase.